Assouline Air Jordan

For the collector, the fan, the icon lover: Air Jordan, unboxed.

This is not a book about basketball. Nor is it a biography of Michael Jordan. It’s a celebration of an icon. The first authorized volume honoring the 40-year partnership between Michael Jordan and Jordan Brand, a legacy that transcends sport.

Structured into six chapters—a tribute to Jordan’s six championship rings—this book explores how Michael Jordan and his namesake brand redefined design, reshaped business, dominated pop culture, remixed style, and elevated athletics. Featuring rare, never-before-seen items from Jordan’s personal archives, it offers an exclusive window into the artistry, innovation, and influence that continue to inspire generations.

Through striking visuals, cultural references, and iconic campaigns, Air Jordan captures the essence of the man and the brand that changed the world. A must-have for collectors, fans, and anyone who appreciates style, culture, and legacy.

The price of this book is a nod to Michael Jordan’s iconic jersey number, 23.