Assouline Provence Glory

When you're born here, it's everything. Nothing else will do!

From vibrant cities to charming towns and everything in between, Provence offers something for everyone. Swim in the crystal-clear waters of Marseille's Calanque de Sormiou, or drive with the top down through the lavender fields of Valensole. Savor a warm bite of freshly baked fougasse, a Provençal classic, and marvel at the majestic white Camargue horses native to the region. Situated in the South of France, Provence is a cultural crossroads, blending the rich heritage of the Mediterranean with the enduring presence of Roman landmarks from the 1st century AD and medieval châteaus. The region's natural beauty is further enhanced by its iconic mimosas and cypresses.

Known for its artistic inspiration, Provence hosts an array of festivals celebrating the arts, including Rencontre d’Arles, Festival d’Avignon, and Festival d’Aix-en-Provence. Its enchanting light has captivated legendary artists like Cézanne, Van Gogh, Matisse, and Picasso, while writers such as Alexandre Dumas and Jean Giono found solace and creativity beneath the shade of its plane trees.