MAD Paris
Design with intent
Founded in 2010, MAD is a design and collaboration studio with horological roots. MAD creates unique products centred on visionary differentiation. Having collaborated with some of the world's most prestigious brands, MAD's in-house workshops are committed to supporting product development and addressing technical needs. The atelier's mission is to redefine traditional techniques and philosophies in order to offer a new and personalised experience.
MAD Paris: Who and what?
MAD Paris represents the pinnacle of bespoke luxury watchmaking, combining avant-garde design with meticulous craftsmanship. Renowned for its unparalleled expertise in customising high-end timepieces, MAD Paris transforms iconic timepieces into unique, personalised works of art. The brand represents a rebellious spirit in watchmaking, challenging conventional norms and redefining the boundaries of luxury. More than just accessories, MAD Paris watches are an expression of individuality and a testament to the brand's commitment to pushing the boundaries of creativity. With a reputation for creating exclusive, limited-edition pieces, MAD Paris has collaborated with prestigious brands, including notable partnerships such as D1 Milano, Patek Philippe and Audemars Piguet. These collaborations exemplify MAD Paris' ability to seamlessly blend its distinctive style with the essence of other renowned brands, resulting in timepieces that transcend the ordinary and captivate the discerning tastes of collectors and enthusiasts worldwide.
The gift for the man who has everything
A watch from MAD Paris is the perfect gift for the man who seems to have everything. More than just a timekeeper, it represents an unparalleled fusion of craftsmanship, innovation and personalisation. Each MAD Paris timepiece is a unique work of art, meticulously customised to embody the individuality and refined taste of its wearer. The brand's commitment to pushing the boundaries of traditional watchmaking ensures that even the most discerning connoisseur will find a piece that reflects their distinctive style. A MAD Paris watch transcends the ordinary and becomes a symbol of sophistication and exclusivity. Whether it's the avant-garde design, the attention to detail or the limited edition appeal, giving a MAD Paris watch is a gesture that goes beyond the expected, offering a timeless expression of appreciation and luxury to the man who already has the extraordinary.
Discover the history of MAD Paris
Embark on a fascinating journey through time as we unravel the rich tapestry of MAD Paris' storied history. Born from a passion for reinventing luxury timepieces, MAD Paris has become a beacon of innovation and sophistication in the world of haute horlogerie. Founded on a commitment to craftsmanship and creativity, MAD Paris has seamlessly blended tradition with avant-garde design, creating a legacy that resonates with collectors and enthusiasts alike. Our exploration begins at the brand's inception, delving into the visionaries who dared to challenge norms and forge a unique identity in the competitive world of watchmaking. Journey through the key milestones that have marked the evolution of MAD Paris, from the introduction of iconic models to groundbreaking collaborations that have redefined the boundaries of luxury. Discover the brand's design philosophy and how it has evolved over the years, embodying a spirit that transcends trends and stands as a testament to enduring elegance.