Assouline Citizen: The Essence Of Time

The most accurate watch ever made!

In 1924, the Shokosha Watch Research Institute unveiled the first watch to bear the Citizen name, a pocket watch designed to advance Japan's watchmaking capabilities. The mayor of Tokyo suggested the name "Citizen" and envisioned a future in which these timepieces, then a rare luxury, would become accessible to all Japanese citizens and eventually to the world. Over the past century, Citizen has relentlessly pursued this vision, creating watches that bring real value to their wearers.

Today, Citizen is one of the world's largest watchmakers, offering an unparalleled range of wristwatches distinguished by design, engineering and technical innovation. The company's history reflects the evolution of watchmaking from the twentieth century to the present day. A pioneer in the use of titanium, Citizen has always been at the forefront of technological advances, from the creation of ultra-thin watches in the 1960s and the launch of the Promaster line of professional diver and pilot watches in the 1970s, to the development of Eco-Drive light-powered technology and the 0100 calibre, which is accurate to within one second per year. Citizen: The Essence of Time celebrates a century of milestones and chronicles the company's ongoing quest for precision, innovation and creativity. It encapsulates Citizen's mission to capture the beauty of the human experience of time and make it accessible to everyone in the world.