Assouline Rolex: The Impossible Collection (2nd Edition)

The most luxurious Rolex watch book!

For more than a century, Rolex has been the most coveted and legendary watch brand in the world. A Rolex is many things: the quintessential luxury timepiece, a tool of power for movers and shakers, and a symbol of passage into adulthood. New labels appear, styles come and go, but the brand at the top never changes. Always setting records - Paul Newman's Daytona was auctioned by Phillips in New York in October 2017 for $17.8 million - it's no surprise that Rolex is the most collected watch label in the world. This second volume contains never-before-seen images of the world's rarest timepieces.

Selected by specialist Fabienne Reybaud, each of the exceptional Rolex timepieces in this beautifully handcrafted Ultimate Collection volume showcase the luxury watchmaker's most valuable and technically innovative models, including watches never before seen in print: From the first wristwatch from the early 1900s and the first Oyster Perpetual from 1931, to an Explorer worn during Sir Edmund Hillary's 1953 expedition to the summit of Mount Everest and the Submariner worn by actor George Lazenby in the James Bond film On Her Majesty's Secret Service, they are sure to astonish collectors the world over.