Assouline De Bethune: The Art of Watchmaking

Twenty years ago, the haute horlogerie world welcomed De Bethune. Showcasing the technical ingenuity of master watchmaker and co-founder Denis Flageollet, De Bethune immediately established itself as an outlier with a unique ability to blur the lines between traditional craftsmanship and contemporary design, mining history to create a brand that was both impossibly modern and technically advanced.

Flageollet's aim has always been the glorious and elusive goal of chronometric perfection, and no watch brand has been as disruptive as De Bethune. In just twenty years, the company has unveiled thirty of its own movements in the most surprising ways, by emphasising mechanical simplicity and concentrating on the fundamentals of traditional watchmaking. Following this principle, De Bethune has created a collection of pieces with expandable designs, capable of evolving over time through innovation and the brand's research into new materials.

Now celebrating its twentieth anniversary, De Bethune is not only widely recognised, but has become emblematic of the renaissance of independent watchmaking in the twenty-first century. With a text by Arthur Touchot, a foreword by Wei Koh, founder of Revolution magazine and Grail Watch, and special contributions from De Bethune CEO Pierre Jacques and a cross section of watchmaking luminaries and passionate collectors; Jean Arnault, Aurel Bacs, Swizz Beatz, Jean-Claude Biver, Ben Clymer, Victoria Gomelsky, Danny Govberg, Tim Mosso, Luc Pettavino, Michèle Rothen, Mohammed Seddiqi, Michael Strahan, Michael Tay, Kari Voutilainen and Suzanne Wong, De Bethune: The Art of Watchmaking invites the reader to experience every single facet of this iconic atelier, from its founding to its future, from its manufacture to its movements.